We interviewed five people
to get a little glimpse if people would in generally like the idea of an app
connecting them with other people and give them promotions at clubs, parties,
bars etc. At this stage we did not tell the people to much, we merely asked them
how they usually liked to meet new people, how they wanted to receive
promotions at clubs and bars.
After these initial 5 interviews
the next step is to perhaps get 10-15 more people to answer the same questions.
After that we will be able to compose a questionnaire out of these questions and
ask more specific questions and then perhaps it can be asked to a bigger population.
We will also need to
interview some promoters, bar- and club owners to see if they would really like
to get their products out by promoting them through this kind of app. But first
we want to see if we can really get the users since everything depends on them.
INTERVIEW 1:
What sex are you? Male/female
-Female
How old are you?
-23
Where are you from? Nationality
-French
How often do you go partying? And why do you go?
-Twice a month
How many social networks are you affiliated to? And
what do you use them for?
-Facebook, Instagram, LinkedIn
Do you use “guest lists” to get into a club? And what
would you improve of them?
-No I do not
When trying to get to know new people what do you normally
do?
-I meet them through common friends, drinks, party or
diners.
How do you think Social media could help you with
this?
-Not so much
What factors encourage you to download an app?
-Utility, advices, promo
What is the average time you use an app for? And what
factors make you stop using that app?
- 10 min – 20min
- Going to work, diner, sleep
Would you like a social media network that connects
you to people through party? Why? How would you do it?
-Not really. I just call my friends. That’s the
only way I go party.
How do you value your privacy in the social networks? (How
private you have your Facebook)
-Most important. I don’t like to have my life
displayed publicly especially partying. I am a working girl and it is very
delicate in an early career to show this aspect.
Have you ever blocked someone on a social network?
why?
-Yes. Harassing.
Do you use coupons when buying? Where do you get them
from? Would you like those type of offers inside clubs?
- No I do not, I wouldn't mind having offers for clubs.
How would you like to receive information of special
offers at the club you are at?
- Maybe Facebook, friends inviting me to
events or if subscribe somehow to the club page. Or email
INTERVIEW 2
What sex are you? Male/female
-Female
How old are you?
-32
Where are you from? Nationality
-Spain
How often do you go partying? And why do you go?
-One or two times
How many social networks are you affiliated to? And
what do you use them for?
-Facebook, Instagram, Twitter, LinkedIn
Do you use “guest lists” to get into a club? And what
would you improve of them?
-Sometimes, but yes I am generally invited.
When trying to get to know new people what do you
normally do?
-Work, friend’s clubs party
How do you think Social media could help you with
this?
- Subscribe to promoters
What factors encourage you to download an app?
-The ranking on the app store
What is the average time you use an app for? And what
factors make you stop using that app?
-20minutes
Would you like a social media network that connects
you to people through party? why? How would you do it?
-Could be nice. If they offer good parties or entries.
How do you value your privacy in the social networks? (How
private you have your Facebook)
-It is very important. MY Facebook is quite private,
only friends can see and I don’t have a lot of friends connected.
Have you ever blocked someone on a social network?
why?
-No but delete friends
Do you use coupons when buying? Where do you get them
from? Would you like those type of offers inside clubs?
- Coupons sometimes in supermarket. It could be nice having offers from the
club.
How would you like to receive information of special
offers at the club you are at?
- Through Facebook or twitter
INTERVIEW 3
What sex are you? Male/female
-Male
How old are you?
-25
Where are you from? Nationality
-USA
How often do you go partying? And why do you go?
-2-3 times a month
How many social networks are you affiliated to? And
what do you use them for?
-Facebook, Instagram, LinkedIn, twitter, Badoo.
Do you use “guest lists” to get into a club? And what
would you improve of them?
- I do organize guest lists
When trying to get to know new people what do you
normally do?
-I meet friends at uni, through other friends, clubs
and many on Facebook
How do you think Social media could help you with
this?
- The more platforms to promote the better
What factors encourage you to download an app?
-The quality of the app
What is the average time you use an app for? And what
factors make you stop using that app?
-10-40min
Would you like a social media network that connects
you to people through party? Why? How would you do it?
-Yes, I am a promoter, I would love to have such a
tools in my pocket
How do you value your privacy in the social networks? (How
private you have your Facebook)
-Well, it is more or less my way of letting people
‘’window-shopping’’
Have you ever blocked someone on a social network? Why?
-Yes an ex
Do you use coupons when buying? Where do you get them
from? Would you like those type of offers inside clubs?
-I use Groupon
How would you like to receive information of special
offers at the club you are at?
- Facebook
INTERVIEW 4
What sex are you? Male/female
-Male
How old are you?
-20
Where are you from? Nationality
-Spain
How often do you go partying? And why do you go?
-once a week
How many social networks are you affiliated to? And
what do you use them for?
-Facebook, Twitter, LinkedIn, Instagram
Do you use “guest lists” to get into a club? And what
would you improve of them?
-no.
When trying to get to know new people what do you
normally do?
-University, friends clubs
How do you think Social media could help you with
this?
- Sometimes you see people on social media, on
pictures etc. so the day you see them you already know if you’re interested
What factors encourage you to download an app?
-I don’t know. The need
What is the average time you use an app for? And what
factors make you stop using that app?
-5-10minutes
Would you like a social media network that connects
you to people through party? Why? How would you do it?
-Why not.
How do you value your privacy in the social networks? (How
private you have your Facebook)
-Important! I have a girlfriend.
Have you ever blocked someone on a social network? Why?
-No
Do you use coupons when buying? Where do you get them
from? Would you like those type of offers inside clubs?
-no
How would you like to receive information of special
offers at the club you are at?
- Facebook certainly
INTERVIEW 5
What sex are you? Male/female
-Male
How old are you?
-25
Where are you from? Nationality
-Spain
How often do you go partying? And why do you go?
-not so much
How many social networks are you affiliated to? And
what do you use them for?
-Facebook, LinkedIn
Do you use “guest lists” to get into a club? And what
would you improve of them?
-It happened a few times in summer.
When trying to get to know new people what do you
normally do?
-Friends
How do you think Social media could help you with
this?
- Maybe matching people to me.
What factors encourage you to download an app?
-I am always look for new apps
What is the average time you use an app for? And what
factors make you stop using that app?
-10-20minutes
Would you like a social media network that connects
you to people through party? Why? How would you do it?
-I don’t go out so much.
How do you value your privacy in the social networks? (How
private you have your Facebook)
-I don’t let so much appear from my private life
Have you ever blocked someone on a social network? Why?
-yes. Spam or Offensive people
Do you use coupons when buying? Where do you get them
from? Would you like those type of offers inside clubs?
-no
How would you like to receive information of special
offers at the club you are at?
- Facebook
These interviews are interesting but you need to dig deeper. For example, when you ask the question "When trying to get to know new people what do you normally do?" you need to explore more their answers. If they say they used a dating site, get them to explain how they like and don't like about the process. When was the last time they met someone? How did it work? You want to start to identify what's important to people (privacy, choosing who contacts you, etc.), and what's missing from current solutions. For the advertiser side, when the promoter says that they use lots of different ways to promote their club, it's an opportunity to ask them which ones, which work well, which not so well, and why, why why!
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