Deductions from the 2nd set of Interviews conducted by Malik.
From the second set of interviews we found
out that a big number of people go out to party to find new people to meet,
this gives us like the one before the availability in the market to make that
easier for people who are not as brave as other ones.
Then from a focus group we did last week we
found out that the use of apps when under the effects of the alcohol is quite
hard, so that is a barrier that we need to overtake in order to make the app
easier for the user when in that state.
On the promotional aspect of our app we
found out that most of the people do want to get promotions for when they are
partying, and one of the interesting comments that we got is that a possible
option to make this would be by logging into foursquares and then once you have
done that you get the promotion in the
available place. As we have seen this option is well in our plans, but then
trying to join with foursquares would be another option.
On the part where people use guest list, we
found out that only the people who live in Spain actually use them, where as
the rest don't, so that incentive if wanting to launch outside Spain would need
to be changed.
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