domingo, 20 de octubre de 2013

CANVAS BUSINESS MODEL

yoUnique

CUSTOMERS- Clubs and establishments that want to be connected with their clients.
 
                          People who want to meet people.



VALUES- Allows it to promote their events, agenda, promotions and all their business through and smartphone app, staying closer to people without being annoying.

                  Allows them to have a live chat with people at the same party or event and meet new people. Also to be informed about everything that concerns the club or restaurant on the cellphone screen.



CHANNELS- Web sites, word of mouth, clubs and bars. 
                         
                         Visits.



KEY PARTNERS- Engineers to build the app.

                                 Investors.



KEY ACTIVITIES- Marketing/ sales

                                  Marketing

                                  App Development

KEY RESOURCES- Software

                                    Brand

                                    Development team



CUSTOMERS RELATIONSHIP- Direct selling.


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ANALYSIS

MARKET- It makes possible a bigger interaction between clubs and their client creating a new and easy way to spread real time information for a big number of people without being annoying and to be sure the information will be delivered.

Allows people to know and be in contact with others they can possibly meet while receiving information on their smartphone screen.

This product is different from the others because combines two different targets in a smart way into a simple app improving the chances of any establishment to spread efficient information on a cheaper way.



PEOPLE- Our team is formed by young people who have faced these market more than once in their lives. Our initial investors would be some club's owners who would like to invest on a different way to do their advertising. 
We would need a engineering team to create the project.


TECHNOLOGY- To create this product we will copy and existing technology of virtual chats through smartphones. However not only will be possible to establish a person-person communication as it makes possible a club-person communication.


FINANCIAL- Our revenue would come from establishments that would like to join our different way of communication with clients.
Our primary costs will be the development of the app itself and also the marketing work until the brand is known. We want to acquire customers by promoting huge events with our partners (owners of clubs and bars) and them asking people try our product.






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